Another sign that e-sports are turning into a big business: Nielsen is launching a new division focused providing research and consulting to the industry. The measurement firm already has a unit focused on gaming — in fact, Nicole Pike, Nielsen’s vice president of gaming, said Nielsen Esports was created in response to growing interest from the firm’s gaming clients. One of… Read More
from iFeeltech IT News Mix4 https://techcrunch.com/2017/08/17/nielsen-esports/?ncid=rss
from
https://ifeeltechinc.wordpress.com/2017/08/17/nielsen-announces-new-division-unit-to-measure-e-sports-sponsorships/
No comments:
Post a Comment