I want to talk about a mistake I see client after client making. (I work at a tech consultancy. We have a lot of clients. Not all of them make this mistake! …But many do.) That mistake is to obsess over analytics data, without any strategy; to assume that all that needs to be done is to gather as much data as possible, and then this data will magically become knowledge, and knowledge… Read More
from iFeeltech IT News Mix4 https://techcrunch.com/2017/09/24/the-abyss-of-analytics/?ncid=rss
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