While online comments can be a valuable tool for gauging public sentiment, a study found that consumers may send different messages when talking with family and friends.
from iFeeltech IT News Mix4 https://www.nytimes.com/2017/11/26/business/media/advertising-social-media.html?partner=rss&emc=rss
from
https://ifeeltechinc.wordpress.com/2017/11/26/advertising-brands-heed-social-media-theyre-advised-not-to-forget-word-of-mouth/
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