The start-up Alphonso collects viewing data for advertisers through mobile gaming apps that can track users on the devices’ microphones, even when the apps aren’t in use.
from iFeeltech IT News Mix4 https://www.nytimes.com/2017/12/28/business/media/alphonso-app-tracking.html?partner=rss&emc=rss
from
https://ifeeltechinc.wordpress.com/2017/12/28/that-game-on-your-phone-may-be-tracking-what-youre-watching-on-tv/
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