Nielsen is expanding the its Marketing Cloud by plugging in smart TV viewership data from Gracenote. Kelly Abcarian, senior vice president of product leadership at Nielsen, explained that the goal is to bring “person-level television data” to digital marketing and “bring the scale to a whole new level.” In other words, advertisers using the Nielsen Marketing Cloud will… Read More
from iFeeltech IT News Mix4 https://techcrunch.com/2017/10/31/nielsen-gracenote-ad-targeting/?ncid=rss
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https://ifeeltechinc.wordpress.com/2017/10/31/nielsen-will-use-gracenotes-smart-tv-data-for-ad-targeting/
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